New version of a mining advert – the Paid Extra

I find the new series of ads by mining companies very interesting. They are trying to give their operations a human face and are aligning themselves with environmental protection, diversity, community and other things many Australian value.

Essentially the ads are trying to protect their social license to mine.

I debated whether or not to post this remake of one of their ads  because some of their statements are a bit unfair. I decided to put it up because I think many of the original ads are essentially misleading (like ads linking smoking with being cool and popular) and anyway the ad is not meant to be taken seriously.

I wonder how long it will be before this version of the ad is no longer available.

Update on 24 April: It is no longer available in Australia due to a “defamation complaint”. Is it available anywhere else?

About Graeme Stuart

Lecturer (Family Action Centre, Newcastle Uni), blogger (Sustaining Community), environmentalist, Alternatives to Violence Project facilitator, father. Passionate about families, community development, peace & sustainability.
This entry was posted in Environmental sustainability and tagged . Bookmark the permalink.

2 Responses to New version of a mining advert – the Paid Extra

  1. Graeme says:

    Thanks for letting me know. I didn’t think it would last long.
    I can understand why they didn’t like it. It was still very clever.


  2. Anonymous says:

    You didn’t need to wait long. The ad is not viewable in Australia ‘due to defamation complaint’.


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