After my post yesterday about creating positive images of Aboriginal fathers, I was flicking channels on TV last night and saw the following ad. It was so refreshing!
The video, produced by the Fatherhood Foundation, wasn’t specifically about Aboriginal dads (although I’m sure some of the featured dads were), but showed a variety of dads and their children. While I doubt I would agree with all the Foundation’s work (they seem to have a conservative view of the ideal family consisting of a married man and woman) this is a great initiative and I think they have created a powerful ad. I wish we were exposed to more images of fathers like these.
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Great ad. I agree with your concerns re FF but what is interesting about this ad is the absence of partners – its all about the dad in which case it doesn’t necessarily predicate a ‘traditional’ family. They might all be single dads! Thanks for sharing
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I agree. I like to think that some of them ARE gay dads or single dads!
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