I’ve decided to make this entertaining and surprising TEDx talk, by Luis von Ahn, required watching in an online undergraduate course (or subject) I teach on community engagement (HLSC2241). Although the course is online, I haven’t included much material about online community engagement. I recently included the new version of 100 ideas to help engage your community online by Bang the Table in the required readings, and there are a couple of other optional readings about online community engagement, but it isn’t an area of community engagement I look at in any great depth.
In his talk, Luis discusses how small tasks on the internet (entering CATCHPA phrases, and tasks involved in learning a language) can be harnessed to achieve large-scale projects.
I’ve included his TEDx talk for a number of reasons:
- It is an interesting example of how technology has opened up new ways of working with large numbers of people to achieve specific tasks. Even though I think there could be debate about whether or not it is really an example of community engagement in its own right, it certainly has ideas relevant to community engagement.
- The last example he discusses (Duolingo – a website that allows people to learn a language while also helping to translate the Web) shows how something can meet the goal of an organisation (translating the Web) while also providing people with something they want (learning a language). It might not be two-way engagement (which I emphasise is important throughout the course), but it does address the interests of both the organisation and the public.
- Duolingo has an interesting business model – it is free and largely without advertisements. It seems to offer a way to provide socially beneficial outcomes (learning a language) at no cost to the user.
One of my aims in the course is to inspire students to consider ways in which community engagement could be relevant in a range of settings. Hopefully this talk will inspire at least some of them to think about possibilities when engaging communities online..
You can see the transcript for the talk at https://www.ted.com/talks/luis_von_ahn_massive_scale_online_collaboration.
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