Tag Archives: Marketing

Community engagement in marketing

In an introduction to herself in a university course I teach on engaging communities (HLSC2241 at the University of Newcastle), one of my students said she was studying a Bachelor of Business majoring in marketing. In response to a question … Continue reading

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Brandzac Day! Commercialising Anzac Day

I struggle with the commercialisation of Christmas and Easter, and now marketers are cashing in on Anzac Day. While Woolworths’ recent failed “Fresh in our memories” marketing campaign has received most attention and outrage they are far from the only … Continue reading

Posted in Environmental sustainability, Social change | Tagged , , , , , | 2 Comments

A school excursion to an Apple Store! Is that OK?

  Hmm, that’s an evil plan! Year 5 at our daughter’s primary school is about to have an excursion to an Apple Store to learn how to use an app.  This is not the type of excursion we would choose for … Continue reading

Posted in Schools | Tagged , , , , , , , | 4 Comments